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Digital Marketing Basics & Strategies that Work

Digital marketing refers to the promotion of products or services through the use of digital technology such as the internet, social media, mobile phones, and other digital platforms. It's also a catch-all term for a variety of marketing tactics, including Social Media Marketing, Search Engine Optimization, and Email Marketing.


Digital marketing, in contrast to traditional marketing strategies such as print, billboards, and television, is predominantly data-driven. Today, many major digital advertising platforms include campaign reports for in-depth data analysis.


Digital Marketers may now collect and analyze data on various consumer behavior or user engagements thanks to the combined powers of the internet and technology, allowing them to deliver more personalized content and adverts to precisely defined audiences for greater engagement and outcomes.



What are the Advantages of Digital Marketing?

1. Quantifiable and Traceable

Digital analytics dashboards such as Google Analytics, Google Data Studio, and Adobe Analytics have made it very straightforward to measure the efficacy of marketing initiatives thanks to technological improvements.

The data acquired over a period of time is immediately at your fingertips thanks to the use of digital analytics. Each user encounter (touchpoint) with your company generates its own set of data, which you can segment and analyze to see how each touchpoint affects your bottom line (sales or conversions).

Any action a user does, such as downloading a white paper, filling out an inquiry form, or making an online purchase, is considered a conversion. You may use this information to figure out which touchpoints resonate with your target audience, i.e. which ones resulted in the most conversions, and replicate this success in future campaigns.

2. Cost Effective

Here's a list of the typical cost of traditional and digital marketing:

· Billboards: Php 75,000 – Php 700,000 on average, depending on location

· Full-page newspaper ad: Php 25,000 – Php 70,000 at least

· 30-second radio ad (including production costs): Php 60,000 – Php 100,000

· Digital marketing packages: Php 15,000monthly services

The primary distinction between all of these costs now is determining the overall value for your money. You can only officially determine how many people you're reaching, how many people you're connecting with, and how many individuals become customers as a direct result of the promotion if you use digital marketing tactics.

Furthermore, digital marketing approaches give organizations more cost control because they can pick and choose which digital marketing strategies, such as SEO or social media advertising, to include in their marketing strategy.

3. Efficiency in Optimization

The emergence of media buying platforms has allowed marketers to purchase ad spaces across various websites and mobile apps and review live reports within hours.

This allows marketers to review ad campaign performance and make tweaks on the fly such as optimizing ad creatives to improve audience engagement.

4. More Engaging

The main distinction between traditional and digital marketing, in my opinion, is how much simple the latter technique is to track, evaluate, and assess consumer interaction.

Digital marketing not only allows you to communicate directly with your loyal consumers and target audiences, but it also allows you to track their involvement in real time.

Using social media marketing, for example, allows businesses to create compelling material that can be liked, shared, and remarked on by their customers, allowing them to visually analyze which sorts of content and marketing are more effective than the others.

5. Broad and Convenient Reach Targeting

One of the most significant advantages of digital marketing over other traditional types of marketing is the ability to reach your target audience in a cost-effective and measurable manner.

Retargeting is a marketing technique that allows you to offer relevant advertising to users who have visited specific pages on your website. If a user visits an online grocery store and navigates to a product page selling apples, the grocery store may target the user with apple-related adverts after the user leaves the site and visits other websites, social media platforms, and apps.

There are seemingly infinite ways to target your preferred customer base and ultimately convert consumers into customers, whether it's through targeted advertising, keeping in touch with current customers, or showing up in search engine results for people who are actively looking for your products or services online.

6. Broader Reach

Another area where traditional marketing falls short of digital marketing is in this area. It's nearly impossible to know how many people you're truly reaching when using print or radio adverts unless you're spending hundreds of thousands of dollars on advertising with The New York Times.

Your reach is primarily restricted by your money when it comes to social media networks like Facebook, YouTube, and LinkedIn, which have billions of users. Many of these social media networks also let you tailor your adverts to specific demographics, interests, and behavioural patterns, such as retargeting.

You can determine the exact number of people you're targeting using digital marketing. Even if you don't use online ads, a well-optimized website can help you tap into new markets and reach a worldwide audience at a low cost.

7. Flexibility and Measurement

Perhaps the most significant risk connected with traditional marketing tactics is how difficult it is to actually monitor, monitor, and adjust your marketing efforts, if necessary. How can you tell how many people saw your billboard as they drove past an interstate exit or came into your store after hearing your radio advertisement?

Digital marketing, on the other hand, enables evaluating and changing your marketing plans a lot easier. With so many analytics tools to select from, digital marketing can help you track the performance of your online ads, including impressions, engagement rate, cost per click, and a variety of other useful indicators.

What is a Digital Marketing Strategy?

A digital marketing strategy is a series of pre-planned online actions aimed at achieving specified corporate objectives. To put it another way, this is taking consistent actions at the correct moment through the most appropriate internet channels to boost revenue and enhance relationships with your audience.

What is Having a Digital Marketing Strategy Important?

To achieve any goal, having a strategy is almost as crucial as having a plan. It optimizes workflow implementation, allowing for high efficacy while keeping an eye on various regions to examine data analytics and take appropriate action.

This allows for continuous improvement in various digital marketing strategies such as search marketing (SEO/SEM), conversion rate optimization (website user experience), email marketing, and social media marketing to help you achieve your business goal of gaining new customers and strengthening existing relationships.

As companies embrace digital transformation in their core operations and new avenues for reaching customers, having a solid digital marketing strategy is critical to their success.. Your company also requires a competitive and long-term content marketing plan that leverages the power of online content while merging various digital marketing channels with traditional media to reach and convert more customers.

How Do You Develop a Digital Marketing Strategy?

You should have a digital marketing strategy in place before starting any digital marketing initiatives or campaigns.

Setting marketing objectives based on market research and target audiences, choosing digital marketing channels and platforms, determining channel-specific delivery tactics, and defining macro marketing KPIs to track the success of the digital marketing strategy are all part of a digital marketing strategy.

A digital marketing campaign, on the other hand, can focus on increasing brand awareness (micro aim) by starting a viral marketing campaign (tactic) on a specific social media outlet, such as Facebook. To track the progress and success of the digital marketing campaign, short-term (micro) KPIs are used.

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